The More Happy Blog Create Impactful Content that Converts: Discover the 8 Key Content Buckets 🎯

Create Impactful Content that Converts: Discover the 8 Key Content Buckets 🎯

07/20/2023


How many hours did you spend last week creating content that didn't contribute to sales?

I've been there. 

I used to dedicate endless hours to content creation—social media, podcasts, blogs, emails—feeling overwhelmed and exhausted. It took away precious time from what I truly loved: coaching.

But here's the thing: content creation should drive results. It should connect with your audience and lead to conversions. It's time to shift our focus and create content that actually matters.

Today we'll explore 8 content buckets that can help you create impactful content that drives conversions and connects with your audience.


8 Content Buckets to Drive Conversions

Point A Content: Addressing Pain Points

Share stories that resonate with your audience's current pain points. Show them that you understand their struggles and challenges. This content says, "I see you. I get it."



Point B Content: Painting a Vivid Picture of Desires

Paint a compelling picture of what your audience truly desires and how you embody it. Inspire them by showing that their dreams are achievable. This content says, "It's within your reach."



Cost Content: The Consequences of Inaction

Emphasize what it will cost your audience if they don't take action. Help them recognize the importance of making a change and taking the next step. This content says, "It's essential to take action."



Gap Content: Demonstrating the Need for Help

Illustrate how your audience may need outside assistance to achieve their goals. Show them the value of seeking support and expertise. This content says, "Look beyond yourself."



Cost Content: The Consequences of Inaction

Emphasize what it will cost your audience if they don't take action. Help them recognize the importance of making a change and taking the next step. This content says, "It's essential to take action."



Process Content: Providing a Clear Path to Success

Offer a simple and actionable process to help your audience bridge the gap between where they are and where they want to be. Guide them on their journey with confidence. This content says, "It's easier than you think."



Expert Content: Building Trust and Credibility

Showcase your expertise and demonstrate how you've helped others like them. Establish trust and credibility by sharing valuable insights and knowledge. This content says, "I'm here to help you."



Reframe Content: Overcoming Objections

Address common objections and reframe limiting beliefs that may be holding your audience back from saying yes. Empower them to overcome their fears and take the next step. This content says, "There's nothing stopping you."



Timing Content: Inspiring Immediate Action

Remind your audience that there's no better time than now to act. Create a sense of urgency and motivate them to take action immediately. This content says, "Just go for it."


Next Steps

Experiment with creating content from these buckets. Share your posts and results over in our Heart-Powered Marketing community

Follow us on social for more valuable insights and tips.

Download the free guide, 52 Heart-Powered Content Prompts, to unlock a year's worth of engaging content ideas.


Search


Programs + Resources

Learn heart-powered marketing strategies and tools to create sustainable business growth while honoring your story, values and integrity. 

Menu
My Offerings Available Offerings
Sign In

Sign In Details

Forgot Password