The Power of Good Messaging: How a Dress Taught Me About Business Success

I wore the same dress for 100 days straight. I washed it maybe seven times. Really.

Wool&'s 100 Day Challenge taught me a valuable lesson about the power of good messaging in business. As someone who isn't particularly fashion-focused but strives to live sustainably, it was the message behind the challenge that drew me in.

The Impact of a Strong Message

Throughout those 100 days, whenever someone asked about my favorite dress, I enthusiastically shared the message behind it. It wasn't just about a dress but rather about challenging people to think more sustainably about their wardrobe choices and laundry habits. This message resonated with me, transformed my perspective and led me to become a loyal customer. 

(Dress #2 is currently en route to my house.)

The Importance of Messaging in Business

Reflecting on this experience, I was reminded yet again that good messaging always wins in business. As a marketing consultant and coach, I prioritize working through messaging with my clients before anything else, even design. Why? Because messaging should set the tone and influence every aspect of your brand, from your logo design to photography style to website experience.

Get Your Story Right

Messaging is the foundation of successful marketing. Getting your story right is paramount. It should resonate deeply with your ideal customers, captivating their attention and sparking their interest. Crafting a compelling message that aligns with your values and speaks to the desires of your audience is key.

Telling Your Story to the Right People

Once you have honed your message, it's crucial to ensure it reaches the right people. Share your story everywhere your potential customers are gathering to amplify your story and engage with them. Where they are. On their terms. By consistently sharing your message, you'll connect with the right people.

In business, good messaging is everything. The story behind your brand holds the power to captivate and convert your audience. Invest time and effort into crafting a compelling message that resonates with your ideal customers and let it influence all aspects of your brand. Remember, it's not just about what you offer; it's about the story you tell.

If you're seeking inspiration to get your story out there, I've created heart-powered content prompts to help you on your journey. Grab them for free here and start sharing your authentic message with the world.